The AI hologram is a leading-edge innovation seamlessly blending striking 3D visual representations of individuals or objects, achieved through holographic projection, and intelligent interaction capabilities. This fusion delivers immersive, in-depth scenes with a shifting perspective depending on a viewer’s position while offering an interactive medium powered by Generative AI.
Depending on the application and implementation technology used, the AI hologram technology allows for dynamic, real-time exchanges with immersive visuals (for example, in the case of holographic AI avatars projected within a holobox and backed with Conversational AI), as well as for recording volumetric videos for their further employment in various domains such as entertainment, advertising, marketing, education and beyond as a part of VR experiences.
What AI Holograms Are Used For?
For exploring the real-world applications of AI holograms, we’ll focus on holographic AI avatars as a more advanced and comprehensive solution offering a broader array of functions and capabilities for both ‘live’ engagement with holograms and the use of pre-recorded holographic presentations in less demanding scenarios.
Although this technology is relatively new, it’s already reshaping various industries – let’s check some applications and case studies to better understand how AI holograms work.
AI Holograms for Brand Representation
Interactive AI holograms, implemented as holographic AI avatars, are capable of providing unforgettable and captivating experiences in the role of brand ambassadors. This cutting-edge technology allows businesses to create lifelike, conversational holograms of a person—be it a key organization’s leader or a celebrity endorsing the brand—thereby enhancing their messaging and engaging audiences in a completely novel way. Such holographic digital representatives are set to transform public interactions through AI-driven engagement, being employed in various contexts such as product launches, high-profile events, retail settings, or even serving as a ‘live’ company brand face within a corporate hall.
A standout case of such a brand advocacy strategy is the holographic AI avatar of Theodoros Loukaidis – Director General of the Research and Innovation Foundation (RIF), Cyprus. This AI Brand Ambassador is employed by RIF to communicate the foundation’s initiatives and programs in a way that seamlessly aligns with its core mission – fostering scientific and tech-driven advancement in the region.
AI Holograms for Holoportation
Holoportation, or digital teleportation by means of a hologram, is the technique poised to transform long-distance communication with a lifelike, almost tangible presence. It relies on 3D capturing of an individual, compressing the constructed volumetric model, and transmitting it in real-time across distances while preserving impeccable image and visual fidelity. This allows participants to see, hear, and engage with a remarkably vivid holographic representation of a transmitted person in a way as if they were actually present.
One of the noteworthy demonstrations of this technology took part at the CITEA Digital Cyprus Conference, where Dr. Nicodemos Damianou, Deputy Minister of Research, Innovation and Digital Policy of Cyprus, was digitally teleportated on a stage to deliver a keynote speech in real-time from Athens as a live hologram.
AI Holograms for Live Performances
With their spectacular visual effects, AI holograms are increasingly being utilized in prestigious events, gatherings, and shows, where immersion and audience captivation are the key factors in a presentation’s success. Blending such visual brilliance with the capabilities of AI-powered real-time interaction is poised to transform any performance into a trailblazing highlight. From international thought-leadership conferences to local in-museum demonstrations, AI holograms excel in diverse roles and implementations, consistently making a striking impression on spectators.
Among the forward-looking cases of such AI hologram utilization can be mentioned the AI Keynote Speaker by RAVATAR—a holographic embodiment of AVANT CEO Ian Kieninger, unveiled at the recent AVANT Special Forces Summit. This 3D digital replica fascinated attendees by delivering a keynote alongside the real-life Ian on a stage, engaging with him in a direct dialogue filled with wit and dynamic back-and-forth exchanges.
AI Holograms for Customer Service
Another visionary application of AI holograms is transforming customer service with immersive, interactive support presented in a visually compelling holographic format. Acting as AI hologram concierges in hotel lobbies or as AI hologram shopping assistants in retail spaces, these digital customer agents offer humanlike, real-time assistance.
Through AI hologram conversations, clients can enjoy personalized recommendations, detailed product insights, and quick answers to common queries. Herewith, integrating holo AI into their services empowers businesses not only to boost customer satisfaction but also to optimize operations while reinforcing a futuristic brand image.
AI Holograms for Marketing and Advertising
Holographic AI is quickly becoming a go-to solution for marketing and advertising purposes. In addition to embodying brand ambassadors and taking on customer service roles, these lifelike dynamic holographic 3D projections can also be utilized to promote certain goods or services. Such AI-powered object holograms can incorporate dynamic interaction, voice guidance, or automated responses, creating engaging user experiences that not only boost the likelihood of purchase but also raise customer retention.
What’s more, modern holographic displays, like holoboxes, eliminate the need for special glasses or equipment to see the AI hologram, which makes this technology easy to use and accessible to all. By leveraging such cutting-edge tools, brands can turn heads with futuristic product presentations that draw passersby in, helping them stand out in a competitive landscape and ensuring their marketing efforts translate into measurable success.
AI Holograms for Science and Education
Employing AI holograms for educational and research purposes offers a remarkably engaging and effective approach. Alongside the captivating volumetric visualization of intricate scientific concepts, such as molecular structures or detailed anatomical models, this technology also allows for the digital resurrection of distinguished individuals of the past, like important historical figures, renowned scientists, famous painters, acclaimed authors, and other influential figures who shaped our history and culture.
One of the latest successful real-world examples of this innovation embraced for learning and knowledge-sharing is the holographic AI avatar of Marie Curie, brought to life by RAVATAR and presented at the European Researchers’ Night 2024. Serving as an AI Science Ambassador, the virtual embodiment of this renowned 20th-century scientist was designed to share her story and achievements ‘firsthand’, aimed at rekindling the wonder and excitement of scientific discovery in young researchers’ minds. This meaningful use of AI holograms showcases how conventional educational practices can become both inspiring and immersive with cutting-edge technology integration.
