Generative AI refers to a type of artificial intelligence that is capable of creating diverse and original content or data that did not previously exist, providing new and unique solutions for various applications. This technology is powered by deep learning techniques (neural networks in particular) and leverages patterns learned from large datasets during training to generate new outputs. Such creations can be delivered in the form of texts, images, audio, videos, virtual humans, and even entire virtual worlds.
One of the main generative AI advantages is that it has the potential to improve efficiency and productivity in content creation processes, allowing businesses to produce more promotional materials in less time and boosting the creativity of human specialists by giving them new ideas and inspirations. Besides this, AI generative systems have versatile applications, offering exciting opportunities in areas like art, design, music, advertising, gaming, virtual reality, and even scientific research.